Our story

A Brief History of Us

PBLLP

The begining

Founded by Mr. Javer B. Rathod, Parshwa Buildtech is a third-generation family-run business. Our business dates back to the early 1960s. Our first store was inaugurated under the name ARTWOOD. It was the first plywood store in Pune city. ARTWOOD later on changed to North East Distributors Pvt Ltd. We were also the ones to introduce German hardware in Pune.

Over the past years, we have introduced many products that are widely being used in the furniture & construction industry.

As a company we have achieved many benchmarks.

Our Journey

To get to know about our journey, read our history:

1963

In 1963, our founder Shri. Babulal S. Rathod came to Pune to begin his career as an accountant.

1965

His passion for business led him to open one of the first wood shops in Pune!

1971

The year that we revolutionized the furniture industry in Pune was when Pune got its first plywood store called ART WOOD in old Pune (Nana Peth).

1974

Particle Board was introduced in Pune as another product for the furniture industry.

1981

We started to distribute laminates by NEOLUX and introduced pre-laminated particle boards in Pune during this year.

1998

The year 1998 marked the foundation of NORTH EAST DISTRIBUTORS PVT LTD. We also began the AVNI plywood brand that we had scaled across Maharashtra.

2001

- In this year, we brought in German hardware (HETTICH) to Pune.

2005

In Pune, we introduced two top brands of the furniture industry (HAFELE & BLUM).

2007

The first design studio of HAFELE & BLUM in India has been inaugurated!

2010

We opened a high-end luxury lighting studio under the brand name PROLEDS.

2015

Our first year of importing plywood from Russia (Russian Birch Plywood).

2016

Founded PARSHWA BUILDTECH LLP and began distributing Dormakaba, another famous German hardware brand.

2019

In India, North East Distributors becomes the largest importer of Birch Plywood.